helloembryo

Noie Group @ Paris Van Java Mall, Bandung Indonesia.

The Noie group is due to open their first flagship store in Paris Van Java. Importing modern women”s heels and flats from Korea, the products display a loud and vibrant color palette. helloembryo came out with an idea of dressing the unit space like it is the artist”s canvas, and the shoes were the artist”s oil paint; we wanted to experiment the notion of marrying  2 opposite ends of the spectrum. The fitout materials (most of which are kept in their natural rustic state) were carefully chosen to compliment the modern heels.

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